Leilo
Creative direction, brand identity, copywriting
Social media, email marketing, motion graphics, photography
Packaging, merchandise, print collateral
Event production, brand partnershipsCreative Director & Graphic Designer
Leilo is a kava-based beverage brand based in NYC, and I was their Graphic Designer and Creative Director. I worked across packaging, digital, and print to help shape the brand’s visual identity and tell its story in a way that felt approachable and bold. I designed everything from Instagram posts to event banners, styled brand photoshoots, and created materials for retail launches, pop-ups, and national partnerships. It was an exciting chance to build something from the ground up and see it grow into a multimillion-dollar business.
Aaron May’s Big Boy Cook Club
Phoenix, AZ — 2021
